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The origin story behind the best flowers in Ballarat

March 4 2021

Visit Ballarat recently published an article that gives love to the Stems Flower Market’s origin story, detailing why we started and how we provide the most beautiful flowers in Ballarat. The affectionately-written article delves into the man behind the flowers, our leader Richard McClure, going right back to the early days when Richard was a child, passionate about gardening and selling plants at the Ballarat Sunday market.

Fast forward to adulthood, with Richard on a steady career path working in the Melbourne corporate sector, the passion inside him was unable to remain silent when the opportunity to buy a flower farm in his hometown of Ballarat came about. Richard knew that this was his chance to pursue his love of floristry and made the brave leap to purchase the farm and open Stems Flower Market with his wife Colleen in 2005, on the same day as the birth of his second child Kate.

When opening Stems Flower Market, Richard and Colleen knew they didn’t want to by the book, and instead wanted to fill a noticeable gap in the market where customers could choose from a range of different flowers and either have our team put them together or arrange themselves. They wanted to differentiate from competitors who outsource flowers, and provide clients in Ballarat and surrounding areas with a premium range of unique flowers that are homegrown in Ballarat by our trusted and passionate team.

We would like to thank Visit Ballarat for this kind feature and to everyone involved. Supporting local Ballarat businesses and being supported back is why we love what we do.

To learn more about us or make an enquiry, please get in contact with our friendly Stems Flower Market team. If you would like to make a purchase, check out our shop that offers a wide range of freshly-cut wedding and seasonal flowers.

We also offer highly professional flower delivery services 7 days a week, allowing you to sit back and smell the roses (excuse the pun) while we do the hard yards. You can view the article written by Visit Ballarat here and to contact us please call 03 5334 4284. We look forward to hearing from you soon.